When you look at the incredible success of Amazon, it’s hard to ignore the idea of Day 1. Amazon is now worth north of $1 trillion and doesn’t show any signs of slowing down. Amazon certainly hasn’t been stuck in the past – quite the opposite. You’re building on what you’ve learned, and you continue to evolve. The chief argument against the Day 1 ideology is that most companies and startups don’t know the first thing about anything when they first begin so why stay in that awkward growing phase? The answer to that is simple: When you treat every day like it’s Day 1, you’re not simply sitting stagnant on the information you had at the start. The concept of Bezos Day 1 mentality has received its fair share of backlash within the business community. That’s what Day 1 is all about attacking every day by searching for ways to become and stay relevant to your customers.ĭiscover more about Amazon in our Explained series: Many big companies get caught up with what has worked for them in the past instead of embracing what the present and future call for. Embrace them and you have a tailwind”-Jeff Bezosīezos suggests that strong trends are not that hard spot in today’s world. If you fight them, you’re probably fighting the future. “The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. A promising startup focuses on what the consumer needs, and how they want it, even if they don’t know it yet. Every successful startup begins with a solution to some problem or need.

The Day 1 mentality means that even though Amazon is nearly 25 years old, the company treats every day like it’s the first day of their new startup.ĭay 1 is an incredible idea – it’s a way to stay relevant and on your toes. In fact, he’s preached the idea so often that it has become one of the company’s internal mantras.

Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook.

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